How we work
Our promise to you:
- We commit to high standards
- We will be clear, honest and open
- We will be fair and respectful
- We will be reasonable
- We will be accountable and responsible
In addition to our fundraising promise, please view our full privacy statement here.
Our privacy statement summary: The information we collect about you is used for administration purposes and for marketing and fundraising appeals. From time to time we also analyse supporter information to ensure that our marketing and fundraising materials are appropriate and relevant. We promise to never sell or swap your details. Please visit our website to read our privacy statement.
You can update how we communicate with you at any time by calling 01225 476 385 or emailing firstname.lastname@example.org.
In the autumn of 1987, Sir Alec Reed returned from his first visit to Ethiopia. He saw what many people might expect - widespread hardship, suffering and poverty – but he also saw passion, knowledge, and ambition.
Ethiopiaid came to life in October1989. He knew that it would take something simple to make a huge difference to the lives of many people. Starting with an investment of £1m, he created a platform for years of change. Ethiopiaid has grown without losing sight of its relatively humble beginnings. Using a small number of hardworking staff and a donated office space, this £1m has grown into more than £30m in partner donations over 28 successful years.
In 2011, Sir Alec received a knighthood for his services to charity, and Cheshire Children's Services sent him a special thank you...
You can support Sir Alec and his team by making a donation here.
How we are different
Ethiopiaid is an efficient and effective charity raising funds for trusted community partners in Ethiopia. We work with local people, valued for their expertise, honesty and ambition.
We are experienced
We have been working in Ethiopia for 29 years, supporting local organisations to use their initiative and skill to make a real difference in their country.
We are efficient
Our office space is kindly donated by Reed Recruitment, which helps keep our overheads to a minimum. In the UK, we have a small team (five people) who run the charity. We ensure that our admin costs are extremely low - just 18p of every £1 raised - so that more of your money goes directly to our projects in Ethiopia.
We are focused
We know our strengths and our limitations. We do not promise to change the world, or even all of Ethiopia. What we do know – from firsthand experience – is that our partners make the biggest difference in their local communities.
Ethiopiaid aims to treat every donor fairly, respectfully and with dignity - in particular those donors whom we suspect might be vulnerable. Please read our vulnerable persons statement here.
"We are delighted to support this wonderful charity with such integrity at its heart; minimising expenditure on overheads with a small but active team and knowing that every possible penny goes towards the work in Ethiopia and is not wasted on pens, address stickers and other unwanted trivia!" Elizabeth and Robin Asbury, long term Ethiopiaid donors from Bath
Our future aims and goals
Our vision is an Ethiopia free from poverty, in which every person has access to quality education, healthcare and a life of dignity.
Our mission is to break the cycle of poverty in Ethiopia by enabling local communities to realise their potential. We want to contribute to Ethiopia achieving its target of becoming a middle-income country no longer reliant on foreign aid.
We aim to:
- Increase access to quality maternal health
- Change attitudes to the practice of harmful traditions
- Assist adults and children living with disabilities to enable them to be active members of their communities
- Promote quality education for all, especially those suffering from increased prohibitive factors such as disability or the death of parents and loved ones
- Treat preventable yet destructive diseases such as Noma by supporting the identification and treatment of patients
- Help the elderly lead dignified, secure and healthy lives
To read the Ethiopiaid Global Strategic Plan 2016-2020, click here.
Meet the Team
L-R: Christina Pierce-Winters - Fundraising Officer, Becki Fuller - Finance Officer, Francesca Rutherford - Fundraising Manager, Anna Lord - Partnerships Fundraising Manager, Lisa Cousins - Executive Director
Ethiopiaid's Board of Trustees consists of experienced volunteers from a variety of professions. They possess a wealth of knowledge and skills, ranging from accountancy, marketing and law to international development and fundraising. This enables the Board to oversee the effective running of the organisation.
Through regular communication and quarterly meetings, the Board of Trustees works with the Director to ensure that the charity's core aims and objectives are achieved.
Read below to learn a little more about our Board Members:
- Alexandra Chapman - Chair
Alexandra is Chair of Ethiopiaid UK and also sits on the boards of Ethiopiaid Canada, Australia and Ireland. She is a trustee of The Reed Foundation which has given over £20 million to charitable causes and supports theBigGive.org.uk - an innovative fundraising website that promotes intelligent philanthropy. She is also a trustee of The Holburne Museum and a member of their fundraising committee. Her other passion is documentary filmmaking. She has worked as a Director and Producer for the BBC and Century Films and as the Documentary Curator for the Bath Film Festival. She has an MA (Cantab) in Social Anthropology and a MA in Visual Anthropology with distinction from The Granada Centre, Manchester University.
- Alexandra Fenn
Alex has 20 years of experience in senior marketing roles, including seven on the board of Reed Learning, the UK’s leading learning and development organisation. During that time, she turned the product and marketing strategy around to transform the business into one of the UK's leading outsourced training companies. Alex has particular experience in departmental start-ups, having set up the marketing function from scratch three times in London, Jakarta and Chicago for global events and publishing organizations, hiring teams, developing capability and building marketing infrastructure.
She has a passion for learning and continuous improvement and holds a Post-Graduate Diploma in Human Resource Development specialising in Leadership and Management, Coaching, Employer Branding, Employee Engagement and Organisational Design and Development. She currently works as a marketing consultant and business coach helping businesses in the recruitment, technology and training sector maximise their value.
- Edith Prak
Edith Prak is Director of Development for The Elders, a group of independent global leaders working together for peace and human rights. Edith’s twenty year career in development includes six years as the Director of Development at The Open University as well as being part of the team that transformed the Ashmolean Museum in Oxford during her time as Deputy Director (Development and Outreach). Edith has also worked with Oxfam, the Imperial Cancer Research Fund (now Cancer Research UK), and the Foundation for International Environmental Law and Development (FIELD).
- Helen Horn
Helen has over thirty years international experience in government and the non-profit sector. As a career diplomat, she had various assignments across Africa, Europe, Asia and completed UN, humanitarian, development and human rights briefs. She also covered a number of emergencies. Following a ‘belated gap year’ working in the ministerial policy unit at the Queensland Department of Child Safety, she joined Christian Aid managing humanitarian programmes for Africa, before returning to Australia as Director of the Humanitarian Partnership Agreement (HPA), a strategic partnership between six international NGOs and government. Most recently, she was working with Womankind Worldwide. Helen is particularly interested in strategy and sustainability, and has a long-standing interest in equality and gender, education and the rights and welfare of children. She was delighted to work alongside UNICEF in Guinea to promote education and the rights of girls through sport as an agent for change.
- Mike Norman
Mike has been a Trustee at Ethiopiaid since 2011, having previously worked as the charity's manager back in the early 1990s. He is an experienced finance and HR professional with a continuing passion for the developing world.
His career has included spells in direct marketing, business development and senior management and he currently runs his own learning and development company. Having visited Addis Ababa on several occasions over the years, Mike has a good appreciation of conditions in the Ethiopian capital and recognises the importance of developing strong relationships with key development projects.
- Nicola Reed
An active member of the arts community, Nicola studied her BA and MA at Central St Martin's and Chelsea. She went on to train at the Institute of Education. Nicola was Chair of the Tate Advisory Council for three years and has worked at the Hayward Gallery on various projects. Nicola has taught at schools and colleges in London and worked as a Creative at MTV, where she curated art shows for recent graduates. She is currently making a short film whilst teaching part time.
- Sally Grimsdale
Sally has been Group Property Solicitor to the Reed Family of Companies for nearly 20 years. She deals with all the legal property work for the Reed branches in the UK and round the world. She has been a trustee of Ethiopiaid UK since 2010. She studied Spanish and French at St Catherine's College, Oxford before turning to law, and retains a strong interest in languages.
Who we are
Ethiopiaid is a registered charity in England and Wales (charity number 802353). We are a company limited by guarantee in England and Wales (company number 2435882).
Ethiopiaid’s registered address is 3rd Floor, Upper Borough Court, Upper Borough Walls, Bath, BA1 1RG.
Ethiopiaid supports a wide range of partners in Ethiopia ranging from maternal health and opportunities for women and girls to education, disability and the elderly. Ethiopia has made huge strides forward since the devastation and despair of the famines during the 1980s. We continue to drive this progress and development further through our trusted partnerships, ensuring that no one is left behind.
Why we hold and process supporters’ personal data
Ethiopiaid values your support and we are committed to protecting your privacy. We are sharing this statement with you so that you understand how we manage any information held about your support for and interest in our work.
We process personal information for certain legitimate business purposes which include some or all of the following:
where the processing enables us to enhance, modify and personalise our communications for the benefit of our donors and supporters
- to process donations, legacies and Gift Aid
- to identify and prevent fraud
- to enhance the security of our network and information systems
- to better understand how people interact with our websites and social media
- to provide postal and email communications, including fundraising appeals and campaigns, that we think will be of interest to you
- to determine the effectiveness of our fundraising appeals and campaigns
Wherever we process data for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights.
You have the right to object to this processing if you wish. Please click here to inform us of your objection. Please bear in mind that if you object it may affect our ability to carry out the tasks above for your benefit.
We do not knowingly collect any personal information from anyone under the age of 18 years.
When and why we will send you personalised fundraising and marketing communications
Ethiopiaid will use your personal information in order to send you direct marketing appeals and communications so that we can keep you informed with our news, updates and appeals relating to the charitable projects you have supported, or may have an interest in. We will only send you such marketing and fundraising communications where we have your consent or have determined legitimate interest.
We may use your personal information in order to keep your contact details accurate and up to date. This includes recording your contact preferences (e.g. postal, email or phone), your previous address if you have moved, your philanthropic and charitable interests, and the type of communications you have given your consent to receive.
We will make it easy for you to tell us if you would like to receive marketing communications from us and hear more about our work and the ways in which you would like to receive this information (e.g. by post or email).
Where you have given us your consent to send marketing and fundraising information this consent will last for 36 months. Unless we have grounds for believing that a longer period is reasonable and have explained that to you. After this time, in order for us to continue to update you, we will need your renewed consent.
You can update or withdraw your consent at any time, for individual or all channels of communications. Ethiopiaid will not send you marketing and fundraising materials if you tell us that you do not wish to receive it. Please click here if you would like to be removed from our mailing and email list. Requests to remove details may take up to 28 days to fulfil.
Consent lasting more than 36 months
We will generally treat any marketing consent you give us as lasting for 36 months, but will apply the following exceptions:
- Where you have committed to giving us a regular donation. In this situation, and unless you withdraw your consent, we will treat consent as enduring until you cancel your donation, at which point your consent will expire 36 months after the last donation. This is to enable us to keep you up to date with the impact of your regular gifts, and to ask whether alternative means of support would be of interest.
- Where you have notified us that you will be leaving a legacy to Ethiopiaid. This is a lifetime commitment and although we will provide you with regular opportunities to shape and control your communications from Ethiopiaid we will treat your consent as ongoing.
Personal information collected via our website and social media
Ethiopiaid's website is a safe platform for our supporters to visit and on which to make online donations. All donations made online are securely processed.
When you make a donation online we will ask for your name, contact details, address, and card information in order that we can process your donation, and any eligible Gift Aid, accurately and effectively.
We will use the personal information collected to send you an acknowledgement. You can also opt to receive our fundraising communications at a frequency and via a method that suits you.
You can unsubscribe from receiving our communications at any time by clicking the link in our most recent email at any time or by contacting us at email@example.com
Email fundraising appeals
If you have opted in to receive our fundraising appeals and marketing communications by email you will receive these on a regular basis. You can unsubscribe from these emails by clicking the unsubscribe link at any time or by emailing firstname.lastname@example.org with your request.
To enable us to determine which of our email fundraising appeals are more interesting to our users, our emails may contain a single tracking pixel to allow us to see whether emails are opened and also which links people click the most. The pixel will be deleted when you delete the email.
If you do not wish the pixel to be downloaded to your device, please set your email client to receive plain text emails from us.
What personal information might Ethiopiaid collect about you?
We may process your personal information for carefully considered and specific purposes which are in our interests and which enable us to enhance our own activities, which we believe will benefit our donors, supporters and ultimately our beneficiaries. These are:
We will use your personal information to process your donation(s) and ensure that your donation(s) are accurately credited to your record on our database. This may include details such as your name, postal address, email address, telephone or mobile number and your bank account details.
We will collect information about your tax status and hold this information for at least 7 years in order for us to process any gifts that you have informed us as being eligible for HMRC’s Gift Aid scheme.
We may use your personal information to personalise our communications with you in order to improve your experience with us.
Sensitive Personal Data
We do not collect “sensitive personal data” about our supporters, e.g. health status, unless there is a clear reason for doing so, for example physical challenges and overseas trips where we may need to provide appropriate facilities or support to enable you to participate. Clear notices will be provided on application forms for such activities so that it is clear what information we need and why we need it.
When you visit our websites, cookies allow us to collect some non-identifying basic information. This includes the total number of visitors, the pages viewed, and other anonymous information. We use this information in order to improve our website and optimise our future marketing campaigns.
When the Information is Publicly Available
We might also obtain personal data about individuals who may be interested in giving major gifts to charities or organisations like Ethiopiaid. In this scenario, Ethiopiaid may seek to find out more about these individuals, their interests and motivations for giving through publically available information. This information may include newspaper or other media coverage, open postings on social media sites such as LinkedIn, and data from Companies House. Ethiopiaid will not retain publicly available data relating to individuals without their consent, which will be sought at the earliest practical opportunity.
Do we share your information?
We will never sell, trade or rent your personal information to anyone.
We may disclose to third parties aggregate statistics regarding donations but these statistics do not include any personally identifying information.
Regular donations made by direct debit, together with donations made by credit or debit card, are processed securely by a regulated third-party financial institution who will only use your personal information for the purpose of processing the transaction(s).
We may also use third-party agencies to help us manage postal mailings, responses to our appeals, keep our data updated and make sure that our fundraising communications are managed as effectively and efficiently as possible. This could include keeping address records correct by screening against public information relating to deceased files or address changes.
Where Legally Required
We will also comply with legal requests where disclosure is required or permitted by law (for example to government bodies for tax purposes or law enforcement agencies for the prevention and detection of crime, subject to such bodies providing us with a relevant request in writing).
How long will Ethiopiaid keep your personal information?
We will hold your personal information on our systems for as long as is necessary for the relevant activity, for example we will keep a record of donations subject to Gift Aid for at least seven years to comply with HMRC rules.
If you have opted out of receiving all of our communications then we will continue to hold some of your personal data, however limited, in order to ensure that no further communications are sent.
Legacy income is vital to the running of the charity. We may keep data you provide to us indefinitely to carry out legacy administration and analysis. We will also keep data that will enable us to communicate effectively with the relatives and executors of individuals who have left a legacy to Ethiopiaid.
Where you contribute material to us, e.g. user generated content or in response to a particular campaign, we will only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted unless otherwise stated at the point of generation.
How do you contact us regarding your information?
If at any time you change your personal information or if any of the other information we hold is inaccurate or out of date, please contact us as soon as possible.
You can send anonymous donations to us at any time. Please bear in mind that without knowing your name and address we will not be able to acknowledge your generosity or claim back any Gift Aid from HMRC on eligible donations.
You have the right to access your data and can request this in writing or verbally. We will respond to your request within one month.
You have the ‘right to be forgotten’ and can request this in writing or verbally. We will respond to your request within one month. Please note that this right is not absolute and does not apply to information that we are legally required to keep, for example Gift Aid records.
Please click here to contact us or use the information below:
Telephone: 01225 476 385
Upper Borough Court
Upper Borough Walls